How do you build free traffic websites for affiliate marketing? Affiliate marketers sell other people’s products online for a share of the profit. But one of the main problems for affiliates is getting traffic to their website. It’s pretty easy to build a website nowadays and there’s many platforms which let you do it completely for free. Weebly.com, WordPress.com, Wix.com and others are platforms which let anyone build a website for zero cost!
But what use is that website unless you can attract customers to it? Building a website is the easy part. The hard part is attracting customers in large volume so you can build a business from that website. Not all website visitors are equal either. Many of them won’t become customers. So how can you build a website which attract the right kind of visitors – visitors who will turn into lifelong customers?
Free Traffic Websites For Affiliate Marketing – The “Right” Traffic
Before we get into the building of a website for free traffic, we first need to establish the difference between “any old” website traffic, and the targeted visitors you really want to attract to your business. Most online website visitors are just browsing. But some of them, are going to be specifically interested in the products/services you have on your affiliate website. We are interested in those particular people; the people who fall into the category of your target customer persona.
The target market, customer avatar or customer persona is the specific type of person who is most likely to want what you have for sale. When you understand your target market you’re going to be better at communicating towards them in your marketing. Now we have covered a little about that we can crack on with our free traffic website!
Free Traffic Websites For Affiliate Marketing – Keywords
One way of getting free traffic to a website is by creating some useful content which ranks on the search engines. But, there’s a huge amount of competition out there, particularly on Google. With over 600 million blogs on the internet, it’s a tough job ranking for any keywords, particularly the ones you want to sell your affiliate products with.
Lets say you’re selling a fitness product from Clickbank.com. Let’s use a Yoga product, for example. Here’s a Yoga product I found called Yoga Burn Challenge.
To get free traffic for your product, you’re going to create an information website which attracts traffic for free from the search engines. To start, head over to Google’s keyword planner and type in “online Yoga course”, since that’s a main keyword which is related to this product.
It’s also a potential buyer keyword which could attract buyer traffic to our site. Buyer traffic is different to browser traffic. An example of a browser keyword might be “free Yoga classes online”. That keyword indicates that the searcher definitely doesn’t want to pay for Yoga classes online!
Free Traffic Websites For Affiliate Marketing – Choosing A Keyword
You’re going to choose a keyword to build a niche website around. The top (most searched) keyword is “online Yoga classes”. It gets 27,100 views a month worldwide! However, that keyword is going to be far too competitive to rank our new website. So we need to look deeper to find one with less competition on the SERPS – search engine results pages, so we have more chance of ranking and getting free traffic.
Looking further down the list you can see some longer tail keywords which get less traffic. But, these kinds of keywords are better for our niche website. They give us much better chance at ranking our site, and getting free traffic.
Let’s have a closer look at the keyword “online Yoga courses for beginners” keyword. It gets some monthly search traffic (90 searches). The domain name is free and the SERPS – Search Engine Results Pages show fairly little in the way of competition.
Of course this is an example of just one particular topic/niche which you could choose. Ideally find a topic you’re passionate about and know something about. That way, you’re going to have an easier time creating content in your niche. This particular term might not be the best choice because 90 monthly searches isn’t really much. If you consider that even with a top placement on Google of your website, you’ll only receive about 34% of traffic – which is only 30.6 monthly searches. That’s not really enough traffic, even if you’re successful at getting a top ranking.
Ranking Your Website With A Keyword Domain Name
Keyword domain names used to be all the rage around 10 years ago. You could throw up a website and quickly rank for your keyword at the top of Google for your chosen keyword. Today there’s thousands more websites to compete with and Google has changed it’s ranking algorithms many times since then. So it’s much harder to get noticed with a 5 page website. You’ll need to do much better to get your website to rank.
But keywords in the domain name still are a ranking factor. You just need to create some awesome content as well in order to give your site the best possible chance. That’s going to be a lot easier if you choose a topic which you are interested and ideally passionate about. That way, you can build a blog website and you have a much better chance of success.
The above example of the Yoga niche website is exactly the same strategy I used to build this website and many others:
- Start with your product/idea/keyword
- Do your keyword research and find a suitable keyword
- Your keyword must be buyer related, have low competition (on the SERPS) and have a nice volume of monthly searches (shown on Google’s keyword planner)
See also how to get an affordable search engine ranking for more on this topic and how to build a niche website.
Summary
This strategy does work, but it won’t work for every website you build. Some niches are far more competitive than others, so if you choose a keyword which is very competitive, you’ll have a much tougher job ranking your site. Google ranks sites which are valuable. So you need to build an information website which actually offers your visitors valuable information.
If it doesn’t your visitors will soon click away. Google sees this and soon your site will be in the dustbin!
So build an awesome information resource and target some low competition long tail keywords with your domain name and website keywords. You can also build a number of blog posts (using this strategy) which offer great value for your visitors and leads them to your products/services.
This website is an example of a niche website I’ve built around specific keywords. It’s in the early days at the moment and time will tell whether it ranks or not for the main keywords (Digital Marketing Mentors) I’ve built the site around.
