How can you earn from digital marketing at home? Digital marketing gives businesses the ability to attract more customers. But what if you don’t already have a business or a product to sell? Can you still use digital marketing to earn an income from home? Yes you can, using a business model known as affiliate marketing. Affiliate marketers are third parties who use their marketing skills for selling other people’s products online.
An affiliate can earn a living from anywhere using only their laptop and some digital marketing skills. This is why learning digital marketing is a skillset which is always going to be worth pursuing. Once you’ve learned the skill of selling products and services online, it makes you able to earn an independent income but it’s also a very marketable skill, too.
How To Earn From Digital Marketing At Home – The Sale Of Other People’s Products
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin. Tobin was the founder of PC Flowers & Gifts who launched on the Prodigy Network in 1989. But it was Amazon.com (Amazon) who brought the concept to a wider audience. It launched its associate (affiliate) program in July 1996. Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.
Amazon is still a popular choice among affiliate marketers who can promote any of the thousands of products available on the site for a commission based on the sale. Other affiliate networks have appeared since including websites such as Clickbank.com, JVZoo.com ShareAsale.com Flexoffers.com and so on.
Amazon today might not be your best choice as an affiliate however, since their levels of commission payouts are fairly low.
How To Earn From Digital Marketing At Home – Product Choice
There’s literally thousands of affiliate products to choose from today. Just do a simple Google search for “{any topic} affiliate program” and you should find a product you can promote. This makes affiliate marketing a very versatile business model.
If you already have a website, you can find products to sell from it. Because there’s no need for shipping or handling of products or even dealing with customers, it makes it a very clean business model. You simply refer customers to products online. If they buy, you receive a commission directly from the product owner/supplier. You can also sell globally to anyone in the world from a website, which runs 24 hours a day, none stop!
Some of the best products to choose are those which offer high ticket commissions and recurring commissions. These tend to be higher priced items which carry larger levels of commission. Recurring income affiliate programs are those which carry memberships and subscriptions. These can be information products and software products, for example.
How To Earn From Digital Marketing At Home – Selling Affiliate Products
To sell an affiliate product you first need to join the associated affiliate program and collect your “affiliate link”. This link identifies you as the third party who is referring the product.
Find an affiliate product you want to promote and get your affiliate link. Then learn a strategy which helps you promote it. This is the tricky part and it’s worth joining a training program which can help you learn a marketing strategy such as:
- Blogging
- Video blogging
- PPC – pay per click marketing
- Email marketing
- Social media marketing
- SEO – search engine optimisation
Affiliates who succeed usually get help and support and educate themselves on the best way to promote affiliate products. Here’s a quick breakdown of what’s involved:
- Choose a product to promote – one which you can identify with and align with wholeheartedly (If you’re misaligned with your product, you’re less likely to succeed)
- Define your target customer persona – get specific on the type of person who you want to attract with your marketing
- Choose your niche – pick the topic on which you create content, if you’re going to build content
- Test a marketing strategy – whatever strategy you choose, there’s a learning curve involved (rinse and repeat)
Summary
There’s a whole bunch of marketing methods which third parties use to earn an income online through the use of digital marketing selling other people’s products/services. This website is an example of content marketing. Through building a niche website and creating some content, you can attract the attention of the search engine results pages (SERPS) on Google. This is one strategy to get an affordable search engine ranking, but there’s many other ways to market a product.
The fastest way is to build an email list of subscribers through the use of landing pages, and paid advertising. With recurring income products and high ticket products, a few sales is all you need to become profitable. Using low value physical products can make your life more difficult however. For more information on affiliate marketing, checkout this video.
