increase website traffic Archives - Digital Marketing Mentors Online

How do you increase website traffic through social media? Social media is a great way to interact with people who want what you’re offering. By optimising your profiles, sharing valuable content, and interacting with people on social media, you can drive targeted traffic to your website organically.

You can also use paid marketing on social media platforms to drive traffic towards your business and get your website visitors to share your content on their profiles.

Certain free plugins allow website owners to automatically syndicate their content throughout social media platforms. You can even queue up older blog posts and articles to go out long after you’ve published them. So whatever your budget, you can use these techniques in your business. Let’s start with something simple, vamping up your Facebook profile!

How To Increase Website Traffic Through Social Media – Facebook Profile

Millions of people use Facebook and this means that many of those who fall into the category of your target market persona do so too. Your “target market” is the small cross section of the online marketplace who is going to buy from you. Get to know your customer avatar with this customer avatar worksheet pdf.

Once you understand your customer avatar, all your online marketing techniques and strategies will work so much better. Have a look at my Facebook profile below. I’ve set it up in a way to showcase my business for anyone who sees it.

Since many people can view your profile on Facebook when they interact with you, it can be a good idea to use it for your business like this.

Once set up you can interact with people who fit your customer avatar by finding groups where they are likely to hang out.

Join groups and interact and mingle with members in conversation. As you connect, people will find your profile and naturally see your business/what you offer.

How To Increase Website Traffic Through Social Media – Sharing Your Content & Facebook Pages

I’ve written a post on creating content which targets long tail keywords. This is another strategy you can use to get free traffic from the search engines. This can help you increase website traffic organically. You can also use your posts on social media too, to get people back to your website. Simply post them on your profile pages on Facebook, Twitter, Linkedin and other social media platforms.

You can also create a Facebook page which is specific for my business. A business page can be built completely for free on facebook. Use your main keywords within the page title as this can help you get found when users do a search using the Facebook search feature.

Here’s a Facebook business page I used for this website to help me get found for the main keywords this site is built around:

Once you’ve built a Facebook page for your business, you can share your website content on it and build up your page to attract followers. You can also boost a post using some paid advertising too.

Using Paid Ads On Facebook

Most social media platforms offer the option to run paid advertising which can be used to drive specific users to your website, should they show an interest in your content or be relevant for your business.

To find the ad manager click on the home icon on your Facebook dashboard. Scroll down and click “See all” on the top left and look for the Ad Manager.

Inside the Ad Manager you can set up a paid advert which targets people who are relevant to your business as per your target market persona. Here’s an example of an advert which shows the detailed demographics you can target:

targeting demographics with facebook ads

Syndicating Content Through Social Media

If you’ve created a lot of content on your website, you can use social media platforms to automatically syndicate them out. I use a tool called Revive Old Posts which lets you queue up your blog posts and deliver them throughout your social media platforms: Twitter, Facebook, Linkedin etc.

What’s great about this is that you can completely automate the distribution of your content throughout your social media presence.

Share Buttons On Your Content

If you’re a blogger and have some useful content on your website, you can place share buttons on each post which makes it easy for your visitors to share your content on social media sites.

Share buttons are easy to place on your content. Just use a free plugin such as the on I use on this site: Social Media and Share Icons (Ultimate Social Media)

If you like this post – please use the share icon on the page to share on your social media! Thanks!

Summary

There’s lots of ways to use social media to get traffic back to your website and build your business. These are just a few. There’s also other platforms such as Twitter, Linkedin, Instagram, Tumblr, YouTube, TikTok and so on. The key is to define your customer avatar or target market persona, and find these people on your social media platform. Once you’ve found a strategy which works on one platform, you can move on and find many more!

Some strategies, such as the organic and free ones will take some dedication to get them working. You might need to spend a few hours each day interacting with people for the Facebook groups method to work, for example. The paid advertising strategies can work hands free, once you’ve found a good market segment to advertise to which meets your criteria.

Wondering how to increase website traffic organically? With over 600 million blogs on the internet, there’s some stiff competition, even in the least competitive niches.

So getting found by the search engines is getting tougher by the day. Google is still the most popular search engine but there’s others too which shouldn’t be forgotten: Bing.com, Duckduckgo.com, Yahoo.com etc. If you can create some awesome content in your niche, which has less competition than the most popular keywords, you have a chance at getting a ranking on one or all of those search engines.

But you need to get smart about it. Google won’t give you a top place listing easily. You need to slip between the cracks and find low competition long tail keywords for which you can rank. If you’re successful, this can be a strategy which you can build on. Over time and with effort you can start to see more and more free visitors coming to your website.

So lets have a look at the nuts and bolts of this simple and effective strategy for getting more free visitors to your website.

How To Increase Website Traffic Organically – Customer Avatar

Before we delve down into keyword research, we need to know who we want to land on our website in the first place. It can be tempting to think that everyone wants our products and services. After all, we’re awesome right?!

But the large proportion of the online marketplace isn’t looking for what we have. We don’t want to waste our time creating content on our website which brings in the wrong kind of visitors. they won’t buy – ever. We want the other kind of visitors – those who will be long term loyal customers who stand to benefit the most from what we have on offer (and who will buy from us). In simple terms we want to find our target customer persona, or customer “avatar”.

The customer avatar is the person (or type of person) who will most benefit from what we are selling. They are our “perfect” customer. Checkout the customer avatar worksheet pdf and find out who they are. Once you’ve done this come back to the next step!

How To Increase Website Traffic Organically – Keyword Research

Now you know who it is you want to attract to your website, you can start doing some keyword research. This can help you identify the specific searches which are already being conducted by your customer avatar. Head over to Google’s keyword research tool here. Or Neil Patel has one called Ubersuggest. Type in your main keyword (the one which is most specific to your business) and have a look at the related keywords which show up. Here’s a snapshot of some of the keyword research I did for this article:

Now, it’s tempting to think only in terms of the number of monthly searches. But this is a big mistake. The most popular keyword in the image above is “how to get traffic to your website” (1600 monthly views). However, this term is super competitive. If I chose that as the title for this particular article I would have less chance of getting traffic from the SERPS – search engine results pages.

Lets have a look on Google for this term to show you what I mean:

getting traffic to your website for free

Even a phrase match (“in quotes”) search for this keyword brings up a huge number of competing pages. See the number in the image above (168,000)

Compare that number with the one I chose for this article:

using Google to determine the relative competitiveness of a keyword

So, even though my term gets far fewer monthly searches:

I’m still much more likely to get ranked for it because it’s far less competitive than the other term which gets a tonne of traffic! A little bit of “something” is worth far more than no amount of “a lot”!

How To Increase Website Traffic Organically – Compare And Contrast Keywords

So, you can now compare and contrast the different keywords within your niche using Google’s keyword planner/ubersuggest and a normal Google search. Remember too that you want to find buyer keywords within your niche too. Those are the keywords which attract your particular customer avatar. So, to recap; the main criteria of finding keywords for content are:

Longer tail keywords with less competition on the SERPS – Search Engine Results Pages
Keywords which relate to your business and ideally are, (or could be) “buyer keywords”- keywords which your customer avatar are likely to use.

Once you have identified a good keyword for a piece of content you want to write on your website, you need to create some awesome content for that particular keyword!

Writing Content For Your Website

So, you have your keywords which are going to become the titles of your articles. Next you’re going to actually create some content. A good idea is to look at the top result on Google for your keyword idea.

Read the top ranking article and have a look at the quality of it. You’re going to out perform that article! Write a better article which is longer and has more value in it!

This can take some time but it’s worth putting the effort in. A good quality article will stand the test of time. So if you’re going to do this, it’s worth doing well! I use an SEO plugin to help me write SEO optimised content.

Ideally write for the person reading it, but optimise for the search engines. If you write an article which is full of your keywords, it can be a little off putting for readers. So a plugin can help you find a healthy compromise. Yoast SEO is free for WordPress and reminds you to place your keywords in images, headings, meta tags, descriptions and so on.

I’d suggest writing around 1000 words per article, or longer depending on the topic. But if you’re “filling” with repeat information, it’s better to do a shorter post.

Written Your Post? Sit Back, Pour a Cup Of Coffee And Wait.. Right?

Sorry to disappoint you but, sadly no. Once you have published your content your job isn’t over! You also need to promote your content as much as possible. Don’t rely on Google finding it and putting it up there on the top of the search results. It might never happen. Some of your posts will rank and some will sadly not. But one thing you can control is the effort your put into the promotion of your posts.

Google has a number of ranking algorithms which it uses to determine how it perceives your content. Here’s just a few of them:

Domain age and authority – newer sites have less authority
Backlink profile – who links to your content, what’s their niche, authority and standing with Google? Is your link profile natural and does it imply you have a high quality site?
Content on site (SEO) – what’s the quality and volume of your on-site content
Visitor interaction – Google sees how people perceive your content – do they stay on your content or click away immediately, for example?

You need to get eyes on your content. So sharing it as much as possible will help. Use a social media share plugin on your site to encourage visitors to share. There’s also a number of other plugins you can use to automatically syndicate your content throughout your social media platforms. I use Revive Old Posts which helps me to promote posts automatically. You can also guest post or blog comment on other people’s blogs to get backlinks from other websites within your niche.

Your social media backlink profile is a large signal to Google that your content is share worthy. So this is definitely worth doing as it can significantly boost your SEO. You’ll also get organic traffic this way too, which is also the point of creating high quality content. A good post can even go viral on social media and lead to tens of thousands of website visitors very quickly.